In response to the coronavirus, AGCO withdraws from EIMA International 2021

AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and solutions, is shifting its marketing approach to a mix of virtual and hybrid events in response to the coronavirus pandemic. AGCO will consequently not participate in EIMA International 2021 in Bologna, Italy. “While EIMA has been a valuable part of our marketing plan for years, we are suspending our participation in light of a still rapidly-evolving coronavirus pandemic,” said Torsten Dehner, Senior Vice President, General Manager, Europe/Middle East. Reflecting the current environment, AGCO’s core brands in the Europe and Middle East region, Fendt, Massey Ferguson and Valtra, are accelerating their digital engagement and voice-of-the-customer work to continue connecting closely with their audiences.