Q&A with Emily DeSimone, Director of Global Marketing at SLM Solutions

Emily DeSimone, Director of Global Marketing at SLM Solutions, is an innovative and results-driven marketer with a passion for value-ad product innovation. Her trick for revenue growth includes working collaboratively with executives, product marketing and sales to create and execute innovative programs across the channel.

MEDIA 7: What encouraged you to pursue a career in marketing?
Emily DeSimone: Initially, I wanted to pursue event marketing in order to travel, but I fell in love with applying data to make informed decisions. Marrying the art and science of marketing, it’s all about using data and technology to reach the right people with the right message. It’s a perfect union. If any part of that is misaligned, you will see it in the reporting and analytics.

M7: SLM Solutions became the first manufacturer to offer overlapping multi-laser machines. How has the market evolved over the years?
ED: SLM Solutions commercial portfolio of solutions has evolved based on customer demands and market data. It is deliberate decisions on which primal programs within R&D get commercialized in order to better support our customers and their production.

I believe the most enticing thing about joining SLM Solutions is the pipeline of innovation and how that will better serve our customers and their production needs. It gives me quite a bit of confidence in our message because we aren’t just commercializing a product that we haven’t defined a fit for, everything that is coming to market is for a need.

Speak to the customer. The great thing about customers is they are always willing to speak their mind.



M7: What are the different industries for which SLM Solutions provides machines, materials, and services?
ED:
SLM Solutions focuses on four key pillars on which our product portfolio is designed, they include: productivity, open architecture, reliability, and safety. As a holistic approach, these key considerations in the purchasing process enable us to support aerospace and defense, automotive, energy, healthcare, tooling, and academia and research.

M7: What strategies help you to research about regional and local market trends in particular demographics?
ED:
Speak to the customer. The great thing about customers is they are always willing to speak their mind. I think the most genuine yet successful reaction, is to first, listen, and second, to act. Good or bad, if you don’t do anything with the information you have been provided, you aren’t helping any organization progress in its success.


Appreciate the foundation in which you have been taught, but always be willing to pivot.


M7: How do you see the role of Director of Marketing changing, and what advice do you have for new marketing enthusiasts?
ED:
Appreciate the foundation in which you have been taught, but always be willing to pivot. The principal marketing tactics in which we’ve all learned, did not perform for this year’s test. Traditionally, I would say the Director is someone that has gotten to where they are based on, his or her individual performance. I would say today, my success has been because of team accomplishments. Surround yourself with people who are better than you in a particular skill set. I hire where my weaknesses are and I think that’s what makes our team so powerful.

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
ED:
The most difficult challenge was navigating a virtual environment as a substitute for in-person trade shows. In a CapEx business, you rely heavily on trade shows as mainstream for lead gen. However, when faced with a challenge, we pivot. We elevated our presence digitally, re-did our website to encourage a better user interface mapping to a suggested customer journey, and launched a new product digitally. Also, it’s important for our team to feel connected so we made it a rule that when we have meetings, we are enabling video to simulate what an in-person collaborative environment would feel like.


Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work.



M7: Knowing what you know now, what advice would you give your younger self?
ED:
Do your best. If you did your best, that’s all you could give. When I was younger and still today, I need to remind myself that if a scope of a project looks incredibly daunting, just take it one step at a time, because you know you’re going to accomplish everything and you just need to start it. Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work. There’s activity and achievement, make sure what you are doing is helping the betterment of the organization.

ABOUT SLM SOLUTIONS

As the pioneer of the Selective Laser Melting process, our company focuses on the development and distribution of the most innovative, production-oriented metal additive manufacturing systems. Our focus is to be a leader in product performance and innovation and for you, as our customer, to benefit from that approach.

As part of our commitment, the SLM® team utilizes our engineering facilities around the world to foster collaboration on metal AM projects and help scale our users to series production. SLM Solutions provides consultation, installation, maintenance, training, and other learning opportunities for customers to harness the capabilities and exercise best practices with selective laser melting.

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Robotics and Automation

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Innovation Pioneer RobotLAB Celebrates Banner Year Fueled by Franchising and Key Partnerships

RobotLAB | January 24, 2024

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RobotLAB’s successful 2023 was also marked by landmark partnerships with leaders in the public and private sectors. RobotLAB inked an agreement with the American Samoa Department of Education to provide more than 150 technology carts to the nation’s public schools. Each cart included humanoid robots, virtual reality headsets, laptops, tablets and lesson plans to expose students to age-appropriate technology and encourage a mastery of computer science, artificial intelligence, automation, STEM and robotics. On the commercial side, RobotLAB was tapped by B2B technology leader LG Business Solutions USA to expand the integration of its state-of-the-art hospitality robots, LG CLOi ServeBot and LG CLOi GuideBot, in restaurants, hotels and similar venues throughout the United States. The innovative robotics integrator was also named Bear Robotics’ preferred U.S. dealer partner for its deep knowledge of the restaurant and hospitality sectors. 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RobotLAB is well-positioned to continue its impressive momentum in 2024 and beyond, thanks to significant portfolio expansion, a bevy of high-profile strategic partnerships and an already successful and attractive franchising opportunity introduced in 2023. About RobotLAB Since 2007, RobotLAB has guided businesses to dramatic bottom-line increases by helping them harness and leverage the immense power of automation. Catering to an array of economically critical industries that span education, finance, healthcare, delivery and hospitality, RobotLAB provides robotic business solutions that improve ROI and enhance the user experience. With a multitude of in-house teams and department specialists, the company remains focused on a seamless integration process that begins with an in-depth assessment of client needs. Sales and delivery experts ensure proper product immersion while implementation and installation professionals ensure peak performance. In a world replete with business uncertainties, RobotLAB ensures operational consistency through technology. In 2023, RobotLAB launched the first robotics integration franchise program to best serve growing demand for robotics across the U.S. in nearly all business sectors.

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Lean Manufacturing

Allient Announces Acquisition of SNC Manufacturing

Allient Inc. | January 15, 2024

Allient Inc. a global designer and manufacturer of precision and specialty Motion, Controls and Power products and solutions for targeted industries and applications, today announced the acquisition of SNC Manufacturing Co., Inc. (“SNC”), a premier designer and global manufacturer of electrical transformers serving blue-chip customers in defense, industrial automation, alternative power generation and energy, including electric utilities and renewable energy. SNC’s offerings are complementary to Allient’s current power quality capabilities while also providing needed incremental, low-cost manufacturing capacity. SNC will become a Technology Unit of Allient within the Allied Power Technology Pillar and will report to Ashish Bendre, Corporate VP and Group President. Richard S. Warzala, Chairman, President and CEO of Allient, commented, “SNC is a solid addition to our Allied Power pillar. In addition to extending our capabilities in the clean power industry, SNC will provide us broader and deeper reach into industrial automation, defense, medical and in the energy and alternative energy markets. The business will also provide expanded opportunities to leverage sales channels and, additionally, we will gain much-needed manufacturing capacity and expertise to further grow our power quality business. And lastly, we are confident that through the utilization of Allient Systematic Tools we are in a good position to leverage our expertise to drive productivity and margin improvements over time. “We are honored that John Vette III, selected Allient to carry the legacy of SNC forward after owning and leading the Company for 50+ years. John has built a strong leadership team and Jim Koepke the current President and COO of SNC will continue to lead SNC under Allient as the VP and General Manager of the Technology Unit. Jim will report directly to Ashish Bendre. We are confident that under the leadership of Ashish and Jim, the opportunities for Allied Power with this new addition will be greatly accelerated. We welcome the leadership team and the entire SNC workforce to the Allient family and we look forward to continued growth and success in the future.” Founded in 1946, SNC is headquartered in Oshkosh, Wisconsin with approximately 440 employees in three locations. With approximately $40 million in revenue for the trailing twelve months, the business has other manufacturing facilities in Mexico and China. SNC’s leadership team will be staying with the business. About Allient Inc. Allient is a global engineering and manufacturing enterprise that develops solutions to drive the future of market-moving industries, including medical, life sciences, aerospace and defense, industrial automation, robotics, semi-conductor, transportation, agriculture, construction and facility infrastructure. A family of globally responsible companies, Allient takes a One-Team approach to “Connect What Matters” and provides the most robust, reliable, and high-value products and systems by utilizing its core Motion, Controls, and Power technologies and platforms.

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