IndustryWeek | June 19, 2020
Whether manufacturers like it or not, everyone is operating in a data driven world today. And when businesses learn how to properly leverage it, data has the potential to change every aspect of how a business functions. And in some instances, the level of change can be quite dramatic.
Consider, for instance, how data is impacting customer engagement. Manufacturers have traditionally sold through established channels and distribution partners. However, as David Harrelson, vice pres...
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